Broker Advice: Why You Should Care About Social Selling

The substantial growth in Social Media and the increase in the number of users who interact online have warranted many companies to integrate social practices into their core business. Companies are making the shift into the social space so that they can consciously listen to customer messages and facilitate the whole buying process. But with all the hype surrounding Social Media and the sheer magnitude of “noise” in this space, should companies truly invest in Social Selling?

The answer to that question is yes. A study conducted on Social Selling by Aberdeen Research Group last year shows:

  • Sales reps who leveraged Social Selling in their sales process were 79% more likely to attain their quota than those who don’t use it
  • Sales reps who used Social Selling reported a 55% customer renewal rate and a sales forecast accuracy of 54%
  • 49% of sales reps who used Social Selling achieved their quota and attributed 64% of total team attainment of sales quota

We want to make is easier for you to integrate social selling into your daily routine, that’s why we put together “Don’t Just Sell. Social Sell.” ebook that you can get for FREE.


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